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included and excluded. After developing this argument I analyse ways that tradition is

employed strategically to negotiate political contexts. I then consider the relationship of

tradition to ontology and affect. Finally I illustrate how tradition is a form of consumption.

Tradition as Boundary: Inclusion and Exclusion of a Fishery

Tradition forms boundaries. One of the starkest examples is the phenomenon of origin labels.

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This is true especially in Italy where terroir products have legal, cultural and economic

weight. Examples include the well known Parmigiano Reggiano and Prosciutto di Parma.

These are as much marketing strategies as they are strategies for preserving tradition and

building local and regional identity. Even though there is no legal origin label for bluefin

products such as canned bluefin from Carloforte or Favignana (see figs. 6.1 and 6.2), these

products draw on the allure of origin products. I want to keep this context in mind as I discuss

how reality making (or fostering conditions for new realities to emerge) involves the

establishment of boundaries – technical, social, ecological and discursive.

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