Page 80 - KATE_JOHNSTON_2017

Fig. 1.10 Screenshot from the website homepage (Reel Fish Co. 2016).

Another example is Greenpeace, which over the last seven or so years has advocated

Maldivian pole and line skipjack. ‘A Fisherman’s Tale’ on the international website features

a video of fishermen in action flinging tuna from the sea and onto the boat with a pole and

line. We meet the narrator, a master fisherman named Ali Saeed, who tells of the importance

of pole and line tuna fishing and the sustainability of the fishery for their community. Themes

such as tradition, fishing as culture, and minimal impact fishing help to develop the sense of

place and imagery that has become associated with sustainable tinned tuna from the

Maldives.

68