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chapter I analyse the reflexive use of the term culture within sustainability discourses. Kunda
describes this ethnographic approach as:
[N]ot just a study of culture as a distant and overarching social scientific concept,
but an examination of practical, scientifically informed, self-conscious attempts to
design and manage culture. It is an ethnography, as it were, of lay ethnographers,
an attempt to document and interpret the culture of culture management.
(2006, p. 23)
In the context of cultural studies this involves the use of two different analytical lenses
simultaneously – one to analyse forms of culture as practices, values and knowledge, and the
other to analyse conscious attempts to mobilise the term culture in environmental conflicts.
The next chapter begins this process.
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