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cultural diversity protection was consolidated within UNESCO through the 2001 UNESCO

               Declaration  of  Cultural  Diversity,  while  the  Convention  for  Biological  Diversity  had


               preceded this in 1992. Even though both biological diversity and cultural diversity were not


               new  ideas,  what  was  new  was  the  articulation  of  a  relationship  between  loss  of  global

               biodiversity  and  of  cultural  diversity.  There  was  growing  awareness  of,  not  only  material

               environmental  loss,  but  also  of  large-scale  loss  of  indigenous  languages,  heritage  and


               traditional  practices.    And  finally  there  was  an  increased  awareness  of  and  dissatisfaction

               with the limits of scientific knowledge in addressing many ecological concerns. Originally


               the debate centred on bringing together environmental concerns with socio-economic ones.

               The main model on which a working definition of sustainability was based was a three-pillar


               model  that  incorporated  social,  economic,  and  environmental  areas  and  promoted  their

               interconnectedness – both in relation to the issues at hand and also in creating solutions. A

               Venn  diagram  typically  represented  the  three-pillar  model,  situating  sustainability  at  the


               centre of the three overlapping spheres. Still today this is popular shorthand for an integrated

               concept of sustainability in government, business, NGO and public arenas. This model was


               consolidated in the Rio de Janeiro Earth Summit of 1992 (Agenda21culture n.d.). Themes of

               the environment and of humanity came to the global forefront and were condensed within the


               emerging definition of sustainability. The summit prepared a new program called Save Our

               Planet.



                        Its principle was to harmonize eco-systems with industry and population...It was
                        organized around “climate change”, man’s impact on environmental resources and
                        the organic biosphere we live in. It was a blueprint to radically change the entire
                        world  in  the  name  of  Economic,  Social,  and  Environmental  Equity.  (European
                        Union & South East Europe Transnational Cooperation Program 2012, p. 3)




               In the aftermath of the summit came critiques that suggested the three-pillar model should

               expand to include culture. Such critiques found anchorage in global organisations like the





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