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Socio-Enviromental Report 2017 Fishing 31
Fishing and protection of the marine eco-system
Main sustainability certifications Acquaculture Stewardship Council (ASC)
across the fish supply chain certification
Founded in 2010 by the WWF and the IDH (Dutch WHO WE ARE
Marine Stewardship Council (MSC) Sustainable Trade Initiative), the Aquaculture
certification Stewardship Council (ASC) is an independent, non-
profit organization that operates on an international
The Marine Stewardship Council (MSC) is a global,
voluntary and independent body that supports level. ASC aims to be the world’s leading certification
sustainable fishing practices and defines the standards and labeling program for responsible aquaculture.
for the responsible procurement of fish resources. In ASC’s primary role is to manage the global standards
particular, MSC guarantees that fishing activities are for responsible aquaculture, which were developed
conducted according to three key standards: by the WWF Aquaculture Dialogues. ASC works with
aquaculture producers, seafood processors, retail and SUSTAINABILITY
E Fishing must leave enough fish in the ocean to foodservice companies, scientists, conservation groups
ensure that the health of stocks is maintained, and consumers to:
and that fishing can continue indefinitely; E Reward companies adopting responsible
E Fishing activity must be managed carefully to aquaculture practices through its certification
minimize its impact on the marine ecosystem, program and seafood label;
allowing marine plants and animals to prosper;
E Promote best environmental and social choices
E Fishing must be responsibly managed by when buying seafood;
companies and be able to adapt to changing FISHING
environmental circumstances in compliance with E Contribute to the responsible transformation of
the national and international laws in force. seafood markets.
The MSC chain of custody guarantees complete
traceability ‘from boat to shelf’, considerably reducing
the probability of illegal fishing (IUU – Illegal, Unreported
and Unregulated). PRODUCTION
PEOPLE
NUTRITION