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Socio-Enviromental Report 2017                                                       Fishing    31
                                                                           Fishing and protection of the marine eco-system






            Main sustainability certifications              Acquaculture Stewardship Council (ASC)
            across the fish supply chain                    certification
                                                            Founded in 2010 by the WWF and the IDH (Dutch          WHO WE ARE
            Marine Stewardship Council (MSC)                Sustainable Trade Initiative), the Aquaculture
            certification                                   Stewardship Council (ASC) is an independent, non-
                                                            profit organization that operates on an international
            The Marine Stewardship Council (MSC) is a global,
            voluntary and independent body that supports    level.  ASC aims to be the world’s leading certification
            sustainable fishing practices and defines the standards   and labeling program for responsible aquaculture.
            for the responsible procurement of fish resources. In   ASC’s primary role is to manage the global standards
            particular, MSC guarantees that fishing activities are   for responsible aquaculture, which were developed
            conducted according to three key standards:     by the WWF Aquaculture Dialogues. ASC works with
                                                            aquaculture producers, seafood processors, retail and   SUSTAINABILITY
                  E  Fishing must leave enough fish in the ocean to   foodservice companies, scientists, conservation groups
                   ensure that the health of stocks is maintained,   and consumers to:
                   and that fishing can continue indefinitely;     E  Reward companies adopting responsible
                  E  Fishing activity must be managed carefully to   aquaculture practices through its certification
                   minimize its impact on the marine ecosystem,   program and seafood label;
                   allowing marine plants and animals to prosper;
                                                                  E  Promote best environmental and social choices
                  E  Fishing must be responsibly managed by       when buying seafood;
                   companies and be able to adapt to changing                                                      FISHING
                   environmental circumstances in compliance with     E  Contribute to the responsible transformation of
                   the national and international laws in force.   seafood markets.

            The MSC chain of custody guarantees complete
            traceability ‘from boat to shelf’, considerably reducing
            the probability of illegal fishing (IUU – Illegal, Unreported
            and Unregulated).                                                                                      PRODUCTION

















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